ditch all-graphics emails is that your marketing will look like kindergarten doodles when your customers’ email clients have images disabled (which is more and more common these days)
Archives for August 2009
Three Tips for the Bored Email Marketer
f you’ve been creating and managing email marketing campaigns for a while you may have experienced a repetitive, typical and established pattern of strategies. You are also probably used to marketers obsessing over “subject lines,” “creatives” and “images” as if they were all that email marketing is about.
So after years of testing “subject lines,” “creatives” and “images” to get better “subject lines,” “creatives” and “images” what’s there left to do?
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