ditch all-graphics emails is that your marketing will look like kindergarten doodles when your customers’ email clients have images disabled (which is more and more common these days)
Archives for Digital Marketing
Email Targeting is Great but Don’t Overdo It
I am a huge proponent of “targeting,” and I frequently proclaim that data is queen and content is king. Data can mean many things, from know-your-customer to ROI-forecasting models and digital channel optimization based on channel specific benchmarks. Data, when used well and sprinkled with common sense can turn aimless marketing into visionary marketing.
Ways to Plan a New Website as if you Were Buying a Car
What if designing a new website was the same as shopping for a new car? There are many similarities between how we buy cars and how we should go about planning the next great website.
What is Digital Marketing: Channels Usage or Channels Optimization?
Digital marketing is much more than just digital channel usage. It has to do both with digital channel integration and optimization of conversation through digital channels.
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