Email open rates are the most essential metric in email marketing. Clicks depend on opens, conversions depend on clicks. The entire conversion chain starts with that open. Subject lines are the primary drivers of email opens. There are a few proven characteristics of a good subject line: conversational, short, targeted, personalized, clear, simple, unassuming. Let's [...]
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Living moss collar is a cool idea but highly impractical, unless you’re an Ent
via ecouterre.com Posted via web from All Digital
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via twidroid Posted via web from All Digital
Untitled
via twidroid Posted via web from All Digital
David Allen Podcast: David Allen – Goal Setting
via davidco.com Highlights from Scientific American interview with David Allen on goal setting: – Anything that can keep your mind off negative self-talk is going to be useful to you – Get very serious about goal setting and lighten up a ton – Don’t beat yourself up anymore – Best way to set goals is [...]
Here’s why U should make a donation to the Haiti Relief Fund if U watched this Pat Robertson video. pls RT
via youtube.com Someone asked at lunch today “why is the Dominican Republic doing so much better than Haiti when they’re geographically similar.” I have no idea if he had seen this illogical and asinine comment from Pat Robertson, but it sounds very much like what Robertson said. Dictatorship + civil war + UN economic sanctions [...]
Is using an emotionally charged topic such as “Career women make bad mothers” a good test to show bilboards work?
British moms outraged by “Career women make bad mothers” billboards How do you think people in San Francisco would respond if giant advertisements reading “Career women make bad mothers” were plastered on the sides of buses? Beta Agency This actually happened in London last week when a campaign was launched to prove the effectiveness of [...]
to hash tag or not to hash tag, and where and how
The twitter hash tag is a widely used and controversial practice. Some disprove of it, some overuse it, and some may be committing hash-spam. So what's the real deal with hash tags? The what and why of hash tags The twitter hash tag (# sign used before a word or before an acronym) is a [...]
How to watch multiple twitter lists at the same time
I use Hootsuite, for many reasons, but one of the lovely things about it is that it lets me organize pretty much any lists, favorites or information however I want. For example, for @JJsList I created a tab for Non Profit Lists. I then used the "Add Column" function to add columns with my subscription [...]
Examples of dubious Twitter usage
I had a blast this week noticing a parade of “worst in class” twitter action. Here are three that stood out: I got a follow from an account with the following bio: “I am a dentist who posts often about bad breath, halitosis, dry mouth, gum disease, tonsil stones, probiotics, and sour tastes. Stay tuned for [...]
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